Zielgruppe

target audience

noun TSEEL-groo-pe Rare

Also means

target group

Usage Note

Zielgruppe is used in writing, marketing, and communication to describe the intended readership or audience for a text. Knowing one's Zielgruppe shapes vocabulary, tone, and structure.

Examples

"Das Handbuch richtet sich an eine technisch versierte Zielgruppe."

Natural Translation

The manual is aimed at a technically proficient target audience.

Literal Translation

The manual directs itself at a technically versed target-group.

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