Schlagwort

buzzword

noun SHLAHK-vort Rare

Origin: from schlagen + Wort

Also means

catchphrase

Usage Note

Schlagwort is a catchy keyword or slogan that captures public debate, sometimes pejorative as an empty buzzword. Note the plural Schlagwörter for individual words versus Schlagworte for slogans as a unit.

Examples

"Nachhaltigkeit ist zum politischen Schlagwort geworden."

Natural Translation

Sustainability has become a political buzzword.

Literal Translation

Sustainability is to-the political buzzword become.

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