Also means
cross-media consortium
Usage Note
Medienverbund describes a group of complementary media products or organisations working together, e.g. a TV show with a tie-in magazine and website. It also refers loosely to a media conglomerate. Distinct from Medienkonzern (which stresses corporate ownership).
Examples
"Das Kinderprogramm wurde als Medienverbund aus Fernsehserie und Buch vermarktet."
Natural Translation
The children's programme was marketed as a cross-media package combining TV series and book.
Literal Translation
The children-programme was as media-group from TV-series and book marketed.
Related Words
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