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Aufmacher

lead story

noun OWF-makh-er Rare
Communication Media

Origin: from aufmachen (to open up)

Also means

front-page feature

Usage Note

Aufmacher is the lead story prominently placed at the top of the front page to draw readers in. Journalistic jargon. The final -er is unstressed. Plural unchanged: Aufmacher.

Examples

"Der Skandal wurde zum Aufmacher der Abendausgabe."

Natural Translation

The scandal became the lead story of the evening edition.

Literal Translation

The scandal became to-the lead-story of-the evening-edition.

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